AI in Email

AI has become integral to many marketing strategies, including email marketing. The AI Email marketing segment has been estimated at around 15 billion and is expected to reach upwards of 100 billion by 2029. That alone seems like enough reason to read on but of even more importance is making sure your brand keeps up in this uber-competitive era we’re living in.

Here are a few case studies that showcase the potential and impact of AI in email marketing, followed by a list of popular platforms.

Email List Segmentation and Personalization:

Company: Sephora

To deliver a more personalized experience to its vast email subscriber base.

Sephora leveraged AI algorithms to analyze the behavior and preferences of their subscribers. This allowed them to segment their list more effectively and provide individual product recommendations.

Result: Enhanced clickthrough rates and a significant increase in revenue from email marketing campaigns.

Optimizing Email Send Times:

Company: Under Armour

Challenge: Ensuring that their emails are opened and not lost in the clutter of the inbox.

Solution: Under Armour utilized AI to determine the optimal send times for each subscriber, based on when they were most likely to open and engage with emails.

Result: A substantial increase in email open rates and a decrease in unsubscribe rates.

Predictive Email Content:

Company: The Cosmopolitan of Las Vegas

Challenge: To provide relevant and engaging content to the recipients.

Solution: The Cosmopolitan used an AI-powered platform that predicted which content, from event promotions to restaurant deals, would resonate the most with each subscriber.

Result: The hotel witnessed a 40% increase in clickthrough rates.

AI-powered Chatbots:

Company: Domino’s Pizza

Enhance customer service response times and efficiency in the ordering process via email.

Domino’s introduced an AI-driven chatbot named “Dom.” While primarily used on their website, it also played a role in automated email responses, assisting users in tracking their orders or answering frequently asked questions.

Result: Improved customer satisfaction, faster response times, and increased orders.

Email Subject Line Optimization:

Company: Phrasee

Creating compelling and engaging subject lines for emails.

Phrasee, an AI-powered copywriting tool, uses deep learning to craft optimal email subject lines that resonate with audiences. Brands like Virgin Holidays have used their technology.

Result: Brands have reported improved open rates, with some witnessing a 2% revenue uplift per email.