Technology to build customer trust: Here’s what you need to know
Building customer trust is fundamental in creating loyalty and enhancing retention for better revenues. Showing brand loyalty can look like subscribing to a newsletter, recommending a brand to friends and family, or even writing a good review on social media platforms. Customer trust is a major driving force behind such customer behaviors. Building customer trust is a complex process that largely depends on improving the customer experience. Technology is helping brands create transparency to establish customer trust and offer a delightful shopping experience.
Here’s how brands build customer trust with the use of technology:
1. Communicate without ambiguity: clear communication plays an important role in establishing trust, and your customers are no different. Avoid sending misleading or ambiguous information about your product and pricing.
2. Get constant feedback: Technology has made it easier to get constant feedback about your product, delivery, and brand experience. You can use surveys and feedback forms to gain valuable feedback from your customers.
3. Offer secure payment methods: Most people prefer trusted websites to make purchases of any goods or services. The security of transcripts is the most important aspect of the entire customer experience. To build customer trust, offer them an OTP-based login or any other secured way of logging in and making transactions.
4. Use CRM tools: CRM tools are the most convenient way to manage your customers’ entire lives. It offers some of the most powerful solutions for understanding underlying motivational factors about your customers so that you can cater to them efficiently. CRM tools are popular to increase customer retention.
5. Real-time tracking: After making an online purchase, most customers expect timely notification about their orders. In the hyperlocal model, real-time tracking has become an integral part of logistics for building trust and improving the customer experience. With Floww Notification Intelligence, order updates can be sent to your customers automatically to improve the brand experience.
Floww offers Notification Intelligence to communicate timely order updates about order confirmation, shipping, placement, and delivery. E-commerce companies and brands can save up to 10% on logistics costs by improving customer retention and revenue.
